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Durant Durant Motors Inc. was established in 1921 by former General Motors CEO William Crapo Durant (also known as Billy Durant) following his termination by the GM Board of Directors and the New York bankers. Durant Motors attempted to be a full-line automobile producer of cars and fielded the Flint, Durant, and Star brands which were designed to meet Buick, Oldsmobile, Oakland and Chevrolet price points. Billy Durant also acquired luxury car maker Locomobile of Bridgeport, Connecticut at its liquidation sale in 1922; in theory Locomobile gave him a product that would compete against Rolls Royce and Pierce-Arrow. |
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