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Jordan Motor Car Company

The Jordan Motor Car Company was founded in 1916 in Cleveland, Ohio by Edward S. "Ned" Jordan, a former advertising executive from Thomas B. Jeffery Company of Kenosha, Wisconsin. The factory produced cars until 1931, using parts from other manufacturers. Jordan cars were noted more for attractive styling than for advanced engineering, and not surprisingly, the company's advertising was often more original than the cars themselves. Said Jordan, “Cars are too dull and drab.” He reasoned that since people dressed smartly, they were willing to drive “smart looking cars” as well.

Jordan Motor Car established its plant east of downtown Cleveland at 1070 East 152nd Street along the Nickle Plate Railroad tracks. The location not only provided an excellent location for shipping the finished cars, but also provided Jordan with ready access to out of area suppliers. The plant was built in two stages; the first 30,000 square foot building was begun on April 5, 1916 and finished some seven weeks later, while the second addition was completed within months of the first structure. In their first year of production (1916), Jordan sold over one thousand vehicles.

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